FreshUp is a product from WorkDigital, a cloud-based data services company that builds and powers enterprise HR & CRM products making use of proprietary natural language processing algorithms.

Award-winning company has been featured in the NYTimes, Financial Times, the BBC, WIRED, The Guardian, TechChurch and its products have been used by companies including: Oracle, KPMG, adidas, KFC, Adecco, EuroMoney & Randstad.


Howard Lee
Co-Founder and chief architect of WorkDigital, his products have won numerous international awards and have been featured in the NYTimes, Financial Times, the BBC, WIRED, Guardian, TechCrunch and hundreds of other publications/news outlets. Head of Internet Operations for TSL Education Ltd., the UKs highest trafficked specialist employment site and a former division of News International, Ltd. As a senior technology executive at News International, Ltd., he successfully launched more than a dozen consumer and professional web sites. At TSL he was responsible for the Times Educational Supplement and other top media job boards.
Bill Fischer
VP Strategy
Co-Founder of WorkDigital Ltd. Previously a Co-Founder of digital enterprise retail systems company, introduced the first direct download of movies at retail, built systems deployed by Sony, Virgin, and Hollywood Video, and launched a national chain named 2005 Retailer of the Year. Former VP of marketing for a MMORPG with 2.4mm+ customer in 50+ countries, and a UGC site acquired by Electronic Arts. Previous marketing and GM experience at and Ebates Shopping Inc., where he established programs for leading retailers (including Wal-Mart & Best Buy). A frequent conference speaker on issues in CRM, HR, search, big data, digital entertainment and was acknowledged in The Long Tail, as an expert on digital entertainment/search. Been interviewed by Time Magazine, CNN, NY Times, FT, BBC, WIRED, Fox News, and hundreds of other media-outlets. @williamfischer
Jon Cooney
Commercial Director
Founding member of WorkDigital Ltd acquired by NYSE:DHX October 12′. Broad remit across product development and roll out into HCM market, globally. Leading the team capitalising on DHI’s new advantage in the Data Services segment. Building products, building teams then building revenues…in real-time.